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It all started with Frank — a little dog with a big heart. Frank's main goal in life is to make humans smile. And since he’s not allowed to venture more than a block from his house, he makes them greeting cards and gifts. While this results in some rough edges and masking tape, it also produces consumer products that connect with people in a way that only a dog can.  

When Frank’s friends saw what he was doing — the humans he was making smile — it just clicked for them: This is what life is all about. They decided they wanted to help. They joined his mission. And so one became five.